One in four Americans, 65 and older will fall this year. Every eleven seconds an older adult is treated in the emergency room from a fall, and every 19 minutes an older adult dies from a fall. Now, a new tech solution summons help and can also coach seniors how to stay strong.

The My-Notifi is worn on the wrist, like a watch. It detects falls, uses GPS and is connected to a user’s cell phone. The device sends a text to   loved ones if the wearer  falls. If he or she can’t speak, they will know to call 9-1-1 immediately.

Seniors often lose core strength, which contributes to instability. The My-Notifi app also suggests exercises to improve strength and reduce falls.

 The cost of the My-Notifi is $299. Since it does not use a call center, there is no monthly monitoring fee.

While the user can initiate a call by tapping on the device, the My-Notifi also uses an algorithm to detect if a person has fallen, and alerts the people in their network.